Design Thinking is a process to relook at the problem in a completely different light. Most times we are unable to articulate the real problem.
To know the real problem, we need to keep “human needs in the centre” and add empathy, be ready to experiment, collaborate with others and develop innovative solutions.
So, it means :
- Identifying the right problem and frame it in a meaningful way
- Keep the prejudice and biases away
- Acknowledge the power of collaboration and be ready to experiment
- Be open for diverse ideas
- Apply relevant approaches to find innovative solutions
Design Thinking, therefore, is :
- A philosophy based on Empathy
- A principle that questions assumptions
- A process that leads to better innovation and user experience
To know what Design Thinking can do for you …
Businesses are realizing that the only way to differentiate their goods and services in today's overstocked, materially abundant marketplace is to design their offerings and experiences to be physically beautiful and emotionally compelling.
- Howard Schultz
In the past, user experience wasn’t part of our lexicon. Focusing on crunch, taste, and everything else now pushes us to rethink shape, packaging, form, and function. All of that has consequences for what machinery we put in place—to produce, say, a plastic tray instead of a flex bag. We’re forcing the Design Thinking way back in the supply chain.
- Indra Nooyi
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design… Design is not just what it looks like and feels like. Design is how it works.
- Steve Jobs
Erstwhile Apple CEO
Design Thinking is a method of meeting human needs and desires in a technologically feasible and strategically viable way.
- Tim Brown
CEO & President, IDEO U