Why Design Thinking?

Design Thinking is a process to relook at the problem in a completely different light. Most times we are unable to articulate the real problem.

To know the real problem, we need to keep “human needs in the centre” and add empathy, be ready to experiment, collaborate with others and develop innovative solutions.

So, it means :

  • Identifying the right problem and frame it in a meaningful way
  • Keep the prejudice and biases away
  • Acknowledge the power of collaboration and be ready to experiment
  • Be open for diverse ideas
  • Apply relevant approaches to find innovative solutions

Design Thinking is extremely useful in tackling problems that appear vague and ill-defined, and often help discover unstated and unknown opportunities. The process helps practitioners cut through the clutter and focus on what truly matters, thereby re-framing the problems in terms of those who are facing them. It is also a robust process that stimulates creativity in generating divergent and diverse ideas, and applying practical approaches in prototyping and testing.

Design Thinking, therefore, is :

  • A philosophy based on Empathy
  • A principle that questions assumptions
  • A process that leads to better innovation and user experience

To know what Design Thinking can do for you …