Design Thinking: Creativity & Innovation At Work
Excerpts from the talk ‘DESIGN THINKING AT WORK: FOR LEARNING AND FOR BUSINESS’ delivered by Rituparna Dasgupta, Global Talent & Development Leader, Intuit, at Learning League 4 (26th July 2019)
Design thinking is revolutionising the way Companies are reforming and reshaping their business models in this digital driven economy. From hard core manufacturing companies to the new age technology companies have adopted Design as a practice and restructured their course on their Business journeys.
The rise of start-ups in India and changes in the work environment have shown a serious inclination towards Design as a strong practice in these millennial companies like Swiggy, PayTm etc.
Rituparna Dasgupta, Global Talent & Development Leader at Intuit in one of her talks at a Design Thinking event held at UBQT Design Thinking School shared her experiences and journey in implementing Design Thinking. Here, is her approach to deploy design, if your organization is looking forward to adopt Design Thinking as a problem solving practice.
Start at the top:
In the Business world , new Tech stars like Google , Facebook and Netflix have dethroned top performing traditional industries that existed before the digital era. The leadership of these Organizations has adopted new methods to unleash the creativity of their employees to bring changes in the lives of billions of people.
Ritu asked: “Where is the neck on a bottle?”
Some of us guessed it right, yes at the top. If you are looking at building a Human centric design, starting at the Top with Leadership is absolutely critical. Boot camps in Human Centred Design methodologies help the Executive leadership in every department from customer service to finance to experiment, understand the importance of framing the right problem before the solutions, thinking broad before narrowing down to critical few. The C-suite leaders are most critical, because they’re usually the ones with the authority to take an organisation in new directions.
Starting at the Top is important, but don’t stop there, make it catchy, bring it to all levels. Introduce it to the fresh graduates and employees coming into the organisation.
Sharing the experiences from her previous organisation Rituparna, strongly believes in collaborating with a Learning academy or partner with a firm who are experts in the field of Human Centred design to initiate the design thinking process.
She emphasises on this point, because inside the organisation, the more we are familiar with a situation, the more we take it for granted. An external partner often helps us see different perspectives in a familiar situation.
Blend in big and small projects, go for some quick wins in the beginning but also have a long-term goal for the organisation by framing the objective that needs to be achieved in the near future as a challenge . Then work on smaller project that connects to the main objective of the company.
Ritu advocates giving opportunities and platforms to employees to practice and develop their secondary skills that compliments Human Centric Design.
Come up with creative learning spaces in the organisations like opening up digital labs, creative learning pods etc. these go a long way in adopting new mindsets. By choosing a day of the week or few hours in a week, employees can be given time for exploring new skills or work on team projects building prototypes. We cant think of Design Thinking as something separate that people need to learn. It needs to be treated like everyday life and blended into everything that we do.
Never stop Learning attitude
She concludes by saying that “to see the results of Design Thinking, patience is key. Our organisations are diverse often a complex mix of people. Each have their own pace in learning to adapt to new shift in mindsets. Trust the process and go with it, results certainly comes.”
Excerpts from interview with Rituparna Dasgupta Global Talent & Development Leader at Intuit.